The 2012 Formula 1 Constructors' Google Champion

Which formula 1 team gets the most searches on Google?

Over the last couple of weeks I’ve compiled a couple of charts to illustrate which formula 1 drivers are most popular with fans, firstly based on worldwide Google searches and then as a follow up based on number of Google searches in their home countries.  You can find the results at the following links:
The 2012 Formula 1 Google Champion!
Which Formula 1 Driver Is Most Popular In His Home Country?

To quickly recap the results, it’s safe to say that all drivers receive significant numbers of Google searches every month and in some cases certain drivers are searched for every five seconds!

To carry on the ‘Google search’ theme, I also decided to investigate the relative popularity of formula 1 teams.  However, this was a slightly more complicated process as the best method of search term to use is open to debate.

Which Formula 1 Driver Is The Most Popular In His Home Country?

How popular are formula 1 drivers in their own countries based on number of Google searches?

In my previous post, The 2012 Formula 1 Google Champion, I compiled a list of the formula 1 drivers who took part in the 2012 formula 1 championship ranked in order of who gets the most searches on Google.  You can check out the results here:

The 2012 Formula 1 Google Champion!

To quickly recap, the figures were based on the average number of worldwide searches per month on Google for each driver.  To investigate things further I decided to also look up the number of Google searches that each driver gets in their home country and see what effect that had on the rankings.  However, countries like Finland obviously have a smaller population than the likes of Germany, Spain and the UK, so the figures wouldn’t really mean much if I simply left things like that.

To ensure a level playing field, I therefore then adjusted the figures to produce the number of annual Google searches per 1,000 of the population in each driver’s home country.

Here are the results:

The 2012 Formula 1 Google Champion!

Which formula 1 driver is the most searched for on Google...

During the winter break I always get formula 1 withdrawal symptoms, so to help me pass the time until the new season begins, I decided to do some research and investigate which of the current drivers are the most popular with fans.  There isn’t really a scientific way of doing this without asking every formula 1 fan in the world, but I thought the next best thing would be to check the number of searches each driver gets on Google every month and then list the drivers in order of Google popularity.

For those who don’t know already, as well as their famous search engine, Google also have a cool feature called Google Keywords Tool which allows you to look up how many searches a particular search term gets on average per month.

Anyway, at the end of 2012 I did a check for each of the 25 drivers who took part in the 2012 formula 1 driver’s championship and then ranked them in order to see how closely the Google table compares with the actual final standings of the 2012 driver’s championship.

So in keeping with tradition, here is the list of formula 1 drivers ranked by monthly Google searches in reverse order…