How popular are formula 1 drivers in their own countries based on number of Google searches?
In my previous post, The 2012 Formula 1 Google Champion, I compiled a list of the formula 1 drivers who took part in the 2012 formula 1 championship ranked in order of who gets the most searches on Google. You can check out the results here:
The 2012 Formula 1 Google Champion!
To quickly recap, the figures were based on the average number of worldwide searches per month on Google for each driver. To investigate things further I decided to also look up the number of Google searches that each driver gets in their home country and see what effect that had on the rankings. However, countries like Finland obviously have a smaller population than the likes of Germany, Spain and the UK, so the figures wouldn’t really mean much if I simply left things like that.
To ensure a level playing field, I therefore then adjusted the figures to produce the number of annual Google searches per 1,000 of the population in each driver’s home country.
Here are the results:
|12||Pedro De La Rosa||3.11|
|17||Paul Di Resta||1.29|
As you’d expect Fernando Alonso is massively popular in Spain, and it’s also apparent that formula 1 remains ever popular in Finland with Kimi Raikkonen coming in second and Heikki Kovalainen ranking as high as 7th. Quite impressive when you consider that Heikki drove for Caterham last year.
Pastor Maldonado’s popularity in Venezuela has also clearly taken off judging by his impressive 4th place in the rankings, which will no doubt please Bernie Ecclestone as he aims to increase the worldwide reach and appeal of formula 1.
Finally, one other point to bear in mind when considering these figures is that in the UK, for example, most of us have internet access readily available from our PCs, laptops, mobile phones, etc, but this isn’t always the case in other parts of the world, so this will also play a factor in the figures for some drivers.
To round things off, just as a matter of curiosity here are the original rankings by ‘monthly searches in home country’ prior to adjustment for population size:
|14||Pedro De La Rosa||12,100|
|16=||Paul Di Resta||6,600|
So as you can see Fernando Alonso would come out top however you work it out. And impressively, Kimi Raikkonen still makes the top ten despite Finland having a population of only 5.3 million as of 2009.
Just as a reminder, you can check out the results based on worldwide Google searches here:
The 2012 Formula 1 Google Champion!
And if you're still after more formula 1 related statistics then check out the following links:
The 2012 Formula 1 Constructors' Google Champion
What Are The Most Popular Worldwide Sports Based On Google Searches?
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1) Figures based on 2009 population estimates.
2) Google provide figures for searches in the UK so I have therefore likewise calculated the figures for Lewis Hamilton, Jenson Button and Paul Di Resta based on UK searches. The figures may have varied slightly if it had been possible to differentiate between searches made in England and Scotland.
3) As previously mentioned, these figures relate to Google searches made in English and therefore won’t include searches for Vitali Petrov and Kamui Kobayshi made in Russian and Japanese kanji.
4) The above figures were correct on 31/12/12 but may have varied slightly since then.
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