How does formula 1 compare against the popularity of other sports?
To carry on the ‘Google search’ theme, I also decided to investigate how the popularity of formula 1 as a whole compares with other sports, by looking up the monthly Google searches for a sample of sports. In some cases where a sport is known by more than one name (such as athletics/track and field), I’ve added the figures for the two search terms together and then compiled the results into a table.
One thing which becomes apparent straight away is that sport as a whole is massively popular, with even the lower ranked sports drawing in millions of searches per year.
Anyway, here are the results…
|Sport||Monthly Searches||Annual Searches|
|Football (inc Soccer)||169.50 million||2,034.00 million|
|Golf||68.00 million||816.00 million|
|Formula 1 (inc F1, Formula1)||41.09 million||493.08 million|
|Cricket||37.20 million||446.40 million|
|Basketball||30.40 million||364.80 million|
|Tennis||30.40 million||364.80 million|
|Baseball||24.90 million||298.80 million|
|Rugby (inc Rugby League, Rugby Union)||18.80 million||225.58 million|
|Hockey||16.60 million||199.20 million|
|Cycling||16.60 million||199.20 million|
|Athletics (inc Track and Field)||16.34 million||196.08 million|
|Swimming||13.60 million||163.20 million|
|Boxing||11.10 million||133.20 million|
|Ice Skating (inc Skating)||7.62 million||91.44 million|
|Volleyball||7.48 million||89.76 million|
|MotoGP (inc Moto GP)||7.44 million||89.28 million|
|Bowls||6.12 million||73.44 million|
|Squash||4.09 million||49.08 million|
|Nascar||4.09 million||49.08 million|
|Snooker||4.09 million||49.08 million|
|Darts||4.09 million||49.08 million|
|Skiing||3.35 million||40.20 million|
|Badminton||3.35 million||40.20 million|
|Table Tennis||2.74 million||32.88 million|
|Netball||0.82 million||9.88 million|
|Ice Hockey||0.67 million||8.08 million|
As you can see, formula 1 performs very impressively indeed with close to a mind-boggling half a billion searches being made every year on Google, and only football and golf attracting more searches. And bear in mind, these figures don’t include the massive number of searches made for other formula 1 related terms, such as drivers, teams, circuits, etc, so the half a billion annual searches are only the tip of the iceberg.
Presumably these are just the sort of figures which marketing executives at formula 1 teams use when they’re trying to convince potential sponsors of the massive benefits of being involved in formula 1. And also presumably Bernie Ecclestone pulls out figures of this nature when TV contracts around the world come up for renewal.
Anyway, it just goes to show the popularity of sport in general and that formula 1 is more popular than ever.
1) The above table of sports is obviously not meant to be exhaustive and is purely designed as a general comparison of a sample of sports based on ‘Google search’ popularity.
2) As mentioned in previous posts, I believe Google use rounding when producing their figures which accounts for some sports having equal figures.
3) Just to reiterate, in cases where a sport is known by different names around the world, I have added the totals together.
4) Technically, ‘Rugby’ should actually be Rugby Union and Rugby League, but these received relatively few searches, so I therefore accumulated the figures due to the fact that most people seemed to be searching simply for ‘Rugby’.
5) ‘Football’ will also include a percentage of searches made in the US where people were actually searching for American Football (or as it’s known in the US … football!). Unfortunately there was no way to differentiate these figures but whatever the percentage, football would still have been the top ranked sport.
6) On a similar theme, presumably many of the searches for ‘hockey’ were actually made by people interested in ‘ice hockey’, but as hockey is also a separate sport in its own right I therefore showed the figures separately.
7) The above figures were correct as of 3rd January 2013 but may have varied slightly since then.
That's it for my analysis of formula 1 related searches on Google. Over the next few weeks I'll get back to the day job of formula 1 betting.
Just to recap, you can find my earlier formula 1 related Google search posts at the following links:
The 2012 Formula 1 Google Champion!
Which Formula 1 Driver Is Most Popular In His Home Country?
The 2012 Formula 1 Constructors' Google Champion
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